The NSPCC is nationwide network of professional child protection teams across the UK. This not-for-profit fundraising campaign in 1984 set the standards for a new generation of foreword thinking fundraising.
"NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap. There had, of course, been capital campaigns on a similar scale in other parts of the world, but in Britain this audacious initiative transformed the thinking and practice of a generation. It showed fundraisers that, given the right combination of foresight, courage, professional planning and commitment to a great cause, almost anything might be possible."
http://www.sofii.org/node/508#
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